Michael Fried “Art and Objecthood” Artforum, vol. V no.10 June 1967, pp.12-23.
Michael Fried is an art historian and a modernist art critic, Fried’s position is that Minimalist art has taken an ‘ideological position’ (Art and Objecthood, 12) as mere object, in which Fried has coined as holding the position of “Objecthood”. This is seen as a betrayal to the modernist investigation of medium. Art and Objecthood is written as a rebuttal to Donald Judd’s ‘Specific Objects’ 1965. The theatricality of Specific Objects to Fried seemed to mar the viewer’s aesthetic experience.
Donald Judd looks to create art that holds a place of non-reference. In response to modernisms continuous referencing of medium painting “Specific Objects” discards the two dimensional for three and furthermore distances itself from referencing medium by occupying a space as an object. These objects aim to hold their own place as neither sculpture nor painting. Judd’s concept aims to function on its own without the need for allusion.
Paintings inability to escape the allusion to pictorial illusion in addition to its reliance on the rectangular frame limit paintings endeavour to further itself (such as Malevich’s compositions). “Anything on a surface has space behind it. Two colors on the same surface almost always lie on different depths. An even color, especially in oil paint, covering all or much of a painting is almost always both flat and infinitely spatial.” (Donald Judd: Early Work, 1955-1968).
Now in a state of exhaustion, Non-art must take painting and sculptures place. Craft must be eliminated; the hand must not be evident. The claim that there could be a limited amount of content to put onto a canvas is absurd. Judd’s theory of ‘Specific Objects’ suggests that there are limited arrangements in the two dimensional surface. It certainly could make sense if it can be isolated in the minimalist period where artist explored medium and moved away from pictorial concerns. Objecthood to me seems to be reactionary as faith in painting waivered.
Fried, Michael Art and Objecthood Artforum, vol. V no.10 June 1967, pp.12-23.
Kellein, Thomas Donald Judd: Early Work, 1955-1968, New York: D.A.P., 2002.
Originally published in Arts Yearbook 8, 1965.